Get Expert Insights
That Will Help You Become a Stronger Design Company.

Rachael Henriques Rachael Henriques

Financial Strategies for Interior Designers: Building a Profitable and Sustainable Business

Financial strategies  for small businesses  are a cornerstone of sustainable business growth but for interior design firms it can be particularly challenging. Balancing creativity and  profitability requires a nuanced approach that safeguards the unique design vision and values of the firm while ensuring that the business remains financially viable.

Read More
Woodward Woodward

Client Relations 101 for Interior Designers

In the realm of luxury interior design, maintaining impeccable client relations is not just an advantage—it’s a necessity. For designers who are looking to refine their business practices and enhance their client interactions, focusing on operational excellence can make all the difference.

Read More
Woodward Woodward

Project Management: What Is It?

In the world of project management there is no one size fits all approach. Not all firms need a project manager and many do but don’t know if they can justify the expense. There is concern there won’t be enough work or a lack of confidence by firm owners that they will know how to manage a team member in this role.

Read More
Woodward Woodward

Does My Interior Design Firm Need A Business Audit?

A business audit is the most effective step in making changes to your operations. A business audit is a comprehensive and impartial assessment of your interior design operations and the results you're getting. It is an effective means of assessing your effectiveness, processes, accomplishments, and progress toward achieving organizational objectives.

Read More
Woodward Woodward

Grow Your Project Pipeline in 2024

In the competitive world of interior design, effective business development is the key to sustained growth and success. In this article we’ll explore steps and strategies for establishing an effective business development practice in 2024 and beyond.

Read More
Woodward Woodward

High Point Market: Insider Tips for Interior Design Excellence

As the largest home furnishings trade show in the world, it’s important to know how to make your way around High Point Market (HPMKT). Held biannually in High Point, North Carolina the fall show is October 14 - 18, 2023 and the Spring 2024 show will be April 13 - 17, 2024.

Read More
Woodward Woodward

The Art of Recruiting: Assessing A Designer’s Skillset

In the design world, particularly with larger projects, design work is frequently a collaborative effort. This makes it challenging to ascertain the exact contributions and abilities of a single designer, concealing their distinct skills in the vibrant tapestry of collective creativity.

Read More
Woodward Woodward

Establishing Business Development Habits

In today's unpredictable business landscape, it's critical to have an established strategy for steady growth that sees your interior design firm through the slow and busy periods. A proactive approach to business development is needed to overcome economic challenges and unlock new opportunities.

Read More
Woodward Woodward

Creating Harmonious Work Environments

The ultimate goal as interior designers is to create beautiful spaces that make dreams a reality for clients. This means ensuring harmonious work environments that inspire and empower our teams which in turn leads to innovation and productivity.

Read More
Woodward Woodward

The Secret Sauce to Recruiting Interior Designers

In the fast-paced, competitive world of design recruitment, how can you secure top talent effectively? Recruiting top design talent is a high-stakes game of speed, precision, and effective communication. Let's unravel the secret strategies that can help you or your recruiting partner excel in this challenging domain.

Read More