Interior design firms are feeling the pressure of a shifting market—but it doesn’t have to feel overwhelming. Here's how to revisit and refine your strategy in 2025 so you stay focused, clear, and competitive.

With fewer new builds and more clients staying put, renovations are booming in 2025. This blog explores how interior designers can reposition their services and marketing to take full advantage of the shift—with support from 19th & Co.

Your brand is more than a logo or a color palette; it’s the personality, voice, and essence of your design firm. A well-defined brand identity helps attract the right clients, establish credibility, and create a lasting impression. Whether you’re launching a new firm or refining an existing one, strategic branding ensures that your business communicates a clear and compelling message.

Social media has become saturated with hundreds of brands fighting for 15 seconds of fame or visibility. If you want to stand out among the herd, you definitely need to have a strong sense of who and what your company stands for.

A strong brand identity is not just about aesthetics, it’s about creating a memorable and meaningful experience. By clearly defining your niche, crafting a compelling brand story, maintaining visual consistency, and delivering exceptional service, you can establish a design firm that not only stands out but also thrives in the industry.

At 19th&CO we believe that confidence is one of the most important attributes needed to lead. Being confident is more than just having self-assurance, it gives the clarity to make informed decisions, and the support to keep moving forward.

Running a business unfortunately means you’ll be running numbers. Everything has a dollar sign attached to it. Having to take on the tasks of tracking your finances can take away from your role as a business owner.

As an interior designer or architect, you’re driven by your creative vision. Your focus is on design and creating beautiful spaces, but running a design business comes with a unique set of challenges that go far beyond the creativity you love.

When you own and operate a design firm, you get to bring spaces to life, work with amazing clients, and leave your mark on all your projects. But it’s not always easy. Design can be expensive and keeping your business financially healthy can sometimes feel like choosing between profit, the integrity of your design, and your client. That’s exactly why we started financial counseling.

Starting an interior design business is exhilarating, but it’s also one of the most challenging endeavors you can take on. The road from passion to profitability is anything but linear.

Running an interior design business can feel like spinning a dozen plates at once. From managing client relationships to staying on top of finances and marketing, it’s easy to feel overwhelmed.

Running an interior design business can be overwhelming to say the least. You’re faced with balancing creativity, client expectations, and the business of interior design, it’s easy to feel stretched thin.

Financial strategies  for small businesses  are a cornerstone of sustainable business growth but for interior design firms it can be particularly challenging. Balancing creativity and  profitability requires a nuanced approach that safeguards the unique design vision and values of the firm while ensuring that the business remains financially viable.

In the realm of luxury interior design, maintaining impeccable client relations is not just an advantage—it’s a necessity. For designers who are looking to refine their business practices and enhance their client interactions, focusing on operational excellence can make all the difference.

In the world of project management there is no one size fits all approach. Not all firms need a project manager and many do but don’t know if they can justify the expense. There is concern there won’t be enough work or a lack of confidence by firm owners that they will know how to manage a team member in this role.

A business audit is the most effective step in making changes to your operations. A business audit is a comprehensive and impartial assessment of your interior design operations and the results you're getting. It is an effective means of assessing your effectiveness, processes, accomplishments, and progress toward achieving organizational objectives.

In the competitive world of interior design, effective business development is the key to sustained growth and success. In this article we’ll explore steps and strategies for establishing an effective business development practice in 2024 and beyond.

Heading to the DLN Summit in Mexico City? Be sure to read our 19th&CO insider’s guide to what to see, eat and do if you can squeeze it in, stay longer or plan another trip.

As the largest home furnishings trade show in the world, it’s important to know how to make your way around High Point Market (HPMKT). Held biannually in High Point, North Carolina the fall show is October 14 - 18, 2023 and the Spring 2024 show will be April 13 - 17, 2024.

Interior designers must allocate resources for marketing and recruiting, these two areas often intertwine and they significantly impact success in the industry.