Learn how defining your design philosophy can guide growth and client alignment.

Discover how to capture client stories and transform them into a scalable process for your interior design business.

Business coaching for designers helps firms turn value into a strategy. Learn how to build trust, guide client investments, and deliver stronger experiences.

Design projects are emotional journeys. Learn how firms can support clients through the highs and lows, creating trust and unforgettable experiences.

Managing expectations is the most overlooked skill in design. Learn how firms can reduce stress, build trust, and deliver smoother client experiences.

Strong operations are the secret to a seamless client experience. See how design firms like Davinci Interiors build processes that deliver stress-free projects.

Interior design firms are feeling the pressure of a shifting market—but it doesn’t have to feel overwhelming. Here's how to revisit and refine your strategy in 2025 so you stay focused, clear, and competitive.

With fewer new builds and more clients staying put, renovations are booming in 2025. This blog explores how interior designers can reposition their services and marketing to take full advantage of the shift—with support from 19th & Co.

Your brand is more than a logo or a color palette; it’s the personality, voice, and essence of your design firm. A well-defined brand identity helps attract the right clients, establish credibility, and create a lasting impression. Whether you’re launching a new firm or refining an existing one, strategic branding ensures that your business communicates a clear and compelling message.

Social media has become saturated with hundreds of brands fighting for 15 seconds of fame or visibility. If you want to stand out among the herd, you definitely need to have a strong sense of who and what your company stands for.

A strong brand identity is not just about aesthetics, it’s about creating a memorable and meaningful experience. By clearly defining your niche, crafting a compelling brand story, maintaining visual consistency, and delivering exceptional service, you can establish a design firm that not only stands out but also thrives in the industry.

At 19th&CO we believe that confidence is one of the most important attributes needed to lead. Being confident is more than just having self-assurance, it gives the clarity to make informed decisions, and the support to keep moving forward.

Running a business unfortunately means you’ll be running numbers. Everything has a dollar sign attached to it. Having to take on the tasks of tracking your finances can take away from your role as a business owner.