5 Proven Strategies to Grow Your Interior Design Business
Running an interior design business can be overwhelming to say the least. You’re faced with balancing creativity, client expectations, and the business of interior design, it’s easy to feel stretched thin. But growth doesn’t have to mean chaos or extra. At 19th&CO, we specialize in helping interior design firms like yours scale with confidence and clarity.
If you’re tired of not seeing results and you want to start thriving, follow our five proven strategies to grow your interior design business.
1. Define and Attract Your Dream Client
Not all clients are created equal. Growth starts with knowing who you want to serve. What kind of projects light you up? Who values your expertise and respects your process?
Define your ideal client: Think about the project types, budgets, and personalities you love to work with. Your website, portfolio, and social media should all speak directly to this ideal client.
Say ‘no’ to the wrong projects: It’s tough, but turning down mismatched work frees you to pursue better and more rewarding opportunities.
With these steps, we help designers craft messaging and business strategies that attract high-value clients who align with their vision.
2. Price for Profit, Not Just Survival
You deserve to be paid for the incredible value you bring to your clients’ lives. Yet, so many designers underprice their services which is often out of fear of losing business. But here’s the truth, pricing strategically is key to sustainable growth.
Know your worth: Factor in time, expertise, and overhead when setting rates.
Offer tiered services: Provide different packages or set pricing to cater to a range of budgets while ensuring profitability.
Communicate value: Clients don’t just pay for a couch or paint color; they pay for your talent and expert eye.
We’ve helped design firms create pricing structures that not only boost their bottom line but also build client trust.
3. Streamline Operations to Free Up Your Time
If you’re wearing all the hats, like designer, marketer, and accountant, you’re holding back your own growth. Scaling your business requires a team and systems that let you focus on designing. Even if you’re not looking for personal assistants or coworkers, you could outsource tasks!
Automate the busywork: Use tools like project management software, invoicing platforms, and client portals.
Delegate tasks: Outsource admin, marketing, or operations to experts (like us!) who can handle them efficiently.
Create repeatable workflows: Standardize processes to deliver consistent results with less effort.
We know you want to do it all, but it’s okay to need help. We specialize in operational support so you can reclaim your time and creativity.
4. Build a Strong, High-Performing Team
A successful design business isn’t a solo act. Building a talented team can allow you to take on more projects, elevate your work, and avoid burnout. And with more projects, you’ll have more profit. But don’t just start accepting all applicants.
Hire strategically: Start with roles that will make the biggest impact such as project managers or marketing specialists.
Invest in training: A skilled team is a productive team. Make growth opportunities part of your culture. Attending webinars and promoting professional development are great ways to improve your business.
Lead with clarity: Set expectations, define goals, and create an environment where everyone thrives.
We help design firms with HR, recruiting, and leadership strategies to grow their dream teams.
5. Level Up Your Online Presence
Your website and social media are your clients’ first impression of your brand. So, is your online presence working for you or against you?
A polished, professional site that showcases your portfolio and process attracts your ideal clients. Get used to posting daily sharing highlights, client testimonials, and project reveals to really connect with your audience. Blog posts, videos, and case studies are also tools that position you as an authority in the industry.
Part of our expertise is to help designers develop websites and social media strategies that not only look beautiful but drive real results.
Let’s Grow Your Business Together
Growing your interior design business doesn’t have to feel overwhelming. With the right strategies, the right team, and the right systems in place, your firm can reach new heights while keeping your creativity and your sanity.
At 19th&CO, we’re here to support you every step of the way, from business development to operations and beyond. Let’s work together to turn your vision for growth into a reality.
Ready to take the next step? Let’s talk.
At 19th&CO, we’ve experienced enough to know that growing a successful interior design business takes more than just creativity, it takes strategy, systems, and support. That’s why we’re dedicated to helping you on your journey. From optimizing your operations to refining your business development strategy, we help interior design firms do more than just succeed, we help you dominate the field. Whether you need help attracting your dream clients, building a high-performing team, or freeing up your time to focus on design, our expert team has the tools and experience to make it happen.
You don’t have to do this alone. With 19th&CO by your side, you can confidently take your business to the next level. Let’s work together to turn your goals into reality. Schedule a Call Today and let’s get started!
