Press
Speaking Engagement at KBIS, Las Vegas with Houzz
Christine Woodward, founder and CEO of 19th&CO, spoke at KBIS Las Vegas in partnership with Houzz, co-hosting a featured session with Liza Hausman, Vice President of Industry Marketing at Houzz. The discussion focused on business strategy and sustainable growth for design firms, reinforcing 19th&CO’s belief that aligned strategy and operations are essential to long-term success.
Featured in Business of Home Magazine — Find Your Dream Client
Christine Woodward, founder and CEO of 19th&CO, was featured in Business of Home’s Find Your Dream Client issue, sharing insights on how design firms can attract and retain their ideal clients through intentional business strategy.
In the article, Woodward explains why small and growing interior design businesses don’t need to overspend on branding to stand out. Instead, she advises a strategic, business-development-first approach—a refined website, compelling photography, and authentic client relationships that naturally draw the right opportunities.
As a trusted business development coach for design firms, Woodward emphasizes that strong visuals and consistent messaging are what convert visibility into growth. Her feature underscores 19th&CO’s belief that when your strategy, brand, and operations align, your dream clients find you.
Educational Partnership with Houzz for Pro Members
Christine Woodward, founder and CEO of 19th&CO, partnered with Houzz as one of two consultants selected to contribute to educational content for Houzz Pro Members. Together, the collaboration resulted in a series of courses focused on strengthening the business foundations of interior design firms.
The courses guide design professionals through practical strategies for business development, operations, and long-term growth, translating complex business concepts into clear, actionable frameworks tailored to the realities of running a design firm.
Through this partnership, Woodward brings 19th&CO’s systems-driven approach to a broader audience, reinforcing the belief that when strategy and execution are aligned, design firms are better equipped to scale sustainably and confidently.
Featured in Business of Home Magazine — Building a Values-Driven Design Firm
Christine Woodward, founder and CEO of 19th&CO, was featured in Business of Home discussing how clear company values and intentional culture drive retention, satisfaction, and sustainable growth in design firms.
Woodward highlights that culture isn’t about costly perks—it’s about authentic leadership and everyday actions. Simple gestures, like giving employees their birthdays off or offering flexible work policies, can have an outsized impact when they reflect genuine values. As she notes, “It’s small efforts that can make a big difference when you’re hiring.”
She also underscores that firm owners must model the culture they promote: “If you tell your team you prioritize work-life balance but never take your own PTO, the message doesn’t land,” she explains.
This feature reflects 19th&CO’s belief that business development begins internally—when design leaders define, communicate, and embody their values, they naturally attract loyal teams and clients who share their vision.