Press
Featured in Business of Home Magazine — Find Your Dream Client
Christine Woodward, founder and CEO of 19th&CO, was featured in Business of Home’s Find Your Dream Client issue, sharing insights on how design firms can attract and retain their ideal clients through intentional business strategy.
In the article, Woodward explains why small and growing interior design businesses don’t need to overspend on branding to stand out. Instead, she advises a strategic, business-development-first approach—a refined website, compelling photography, and authentic client relationships that naturally draw the right opportunities.
As a trusted business development coach for design firms, Woodward emphasizes that strong visuals and consistent messaging are what convert visibility into growth. Her feature underscores 19th&CO’s belief that when your strategy, brand, and operations align, your dream clients find you.
Featured in Business of Home Magazine — Building a Values-Driven Design Firm
Christine Woodward, founder and CEO of 19th&CO, was featured in Business of Home discussing how clear company values and intentional culture drive retention, satisfaction, and sustainable growth in design firms.
Woodward highlights that culture isn’t about costly perks—it’s about authentic leadership and everyday actions. Simple gestures, like giving employees their birthdays off or offering flexible work policies, can have an outsized impact when they reflect genuine values. As she notes, “It’s small efforts that can make a big difference when you’re hiring.”
She also underscores that firm owners must model the culture they promote: “If you tell your team you prioritize work-life balance but never take your own PTO, the message doesn’t land,” she explains.
This feature reflects 19th&CO’s belief that business development begins internally—when design leaders define, communicate, and embody their values, they naturally attract loyal teams and clients who share their vision.