Feeling the Shift? Why 2025 Is the Perfect Time to Revisit Your Interior Design Business Strategy
If your interior design business has felt a little out of sync lately, you’re not alone. Between shifting client expectations, economic uncertainty, and evolving workflows, it’s no surprise many design firm owners are asking: What’s next? The good news? You don’t have to overhaul your business to move forward. But you do need a clear, refreshed strategy.
At 19th & Co., we believe 2025 is the perfect moment to zoom out, realign, and create a smarter path forward.
Why Now?
The industry isn’t slowing—it’s shifting. And the firms who take time to pause and reflect are the ones who grow with intention. Here’s why revisiting your strategy now can save you time, money, and stress later:
Market conditions have changed. Clients are investing more thoughtfully, which means your messaging, pricing, and offer structure might need a refresh.
Your business has evolved. What worked two years ago may no longer serve where you are or where you're headed.
You’ve likely outgrown old systems. If you’re duct-taping processes together, it’s probably time for simplification.
Signs It’s Time for a Strategy Refresh
Not sure if you need a strategy reset? Here are a few red flags:
You're not attracting the right clients (or you feel drained by the ones you have)
You're making money, but profit margins are tight or unpredictable
You're unclear on what to prioritize next
Your team (or you!) is running on burnout
How We Approach Strategy at 19th & Co.
We don’t believe in cookie-cutter programs or endless worksheets. Strategy should feel useful, flexible, and aligned with the real demands of running a design firm.
We help clients:
Get clarity on their business model and growth goals
Identify bottlenecks or systems that need reworking
Refine offers, pricing, and positioning for today’s market
Build a plan that’s realistic—and actually energizing
This work doesn’t have to take forever. We often start with a 4-hour strategic intensive and build from there.
What You Can Do Today
If your design firm feels a little misaligned, try these steps:
Zoom out: Look at your services, clients, and revenue over the past 12 months. What stands out?
Ask why: Why do you offer each service? Why are clients hiring you? Why are you saying yes to certain projects?
Prioritize clarity over perfection: A clean, simple plan is better than a complicated one you can’t follow.
You don’t need a whole new business. You just need a better-aligned one. If you're ready to get clear, strategic, and excited about what’s next, book a strategy session with 19th & Co. today.
