Client Results

After more than 35 years in development, Stefanie launched The Design Tent as a new design division. While the parent business had long-standing credibility, the design arm required its own positioning, pricing strategy, and business development infrastructure.

• Clarifying the division's value proposition
• Establishing confident, value-aligned pricing
• Creating a structured and consistent pipeline
• Turning exploratory conversations into defined next steps

Our work centered on building both strategic clarity and disciplined execution.

• Refined positioning and messaging to create stronger calls to action
• Structured pricing aligned with value and executive confidence
• Launched foundational credibility levers, including website and digital presence
• Implemented a practical, repeatable business development cadence
• Established tracking systems to manage outreach and lead progression
• Provided steady CEO-level coaching to strengthen confidence, clarity, and accountability

Within the first four months, The Design Tent closed its first client. Over the course of the ongoing engagement, Stefanie has:

• Closed multiple projects and generated meaningful new revenue
• Built a clearer, more predictable business development pipeline
• Increased confidence in pricing and pitching
• Strengthened messaging, resulting in more focused, productive conversations
• Established structured systems to support continued outreach and lead conversion
• Transitioned from early-stage uncertainty to confident CEO-level leadership

Nicole Alexandra was navigating the growth stage of her firm — expanding opportunities, increasing visibility, and building a stronger team. However, she was deeply embedded in day-to-day operations, limiting her ability to lead strategically.

• Scaling nationally without operational strain
• Strengthening internal team structure and leadership
• Implementing systems to support growth
• Shifting from operator to visionary CEO

Our work focused on transforming both leadership posture and business infrastructure.

• Clarified national positioning and growth strategy
• Strengthened team structure and leadership accountability
• Implemented operational systems to improve efficiency
• Built scalable workflows to reduce day-to-day friction
• Provided industry-specific business development guidance
• Supported Nicole's transition into a sustainable leadership role

Through our work together, Siren Betty:

• Expanded its reach nationally
• Built and led a stronger, more structured team
• Implemented systems that improved operational efficiency
• Increased clarity around business development and growth strategy
• Transitioned leadership from reactive operations to strategic vision

MCLD, a lighting design firm operating across New York and Miami, was navigating growth as a multi-partner business balancing different perspectives, priorities, and market dynamics.

• Creating greater clarity around business development strategy
• Aligning partner priorities to enable faster, more confident decision-making
• Strengthening messaging and positioning in competitive markets
• Connecting daily operations to long-term growth objectives

Our work focused on embedding business development into MCLD's broader operating system.

• Clarified and aligned BD priorities across partners
• Strengthened messaging and value communication
• Connected staffing and workflow decisions to revenue strategy
• Improved operational clarity to support scalable growth
• Established structured decision-making frameworks
• Reinforced the connection between leadership alignment and firm performance

Over the course of the ongoing 9-month engagement, Jon-Carlo and Ryan have:

• Achieved greater clarity and cohesion around business development strategy
• Strengthened partner alignment, improving speed and confidence in decisions
• Clarified positioning and messaging across both markets
• Improved operational efficiency to better support growth
• Built a more actionable link between daily execution and long-term expansion

After more than 20 years in business, Robert Brown Interior Design recognized that the business development landscape had shifted. While the firm had a strong reputation, its BD approach no longer reflected the realities of today's market.

• Redefining what business development meant for their firm
• Creating greater clarity around pipeline strategy
• Streamlining how opportunities moved from initial contact to close
• Introducing accountability into follow-up systems

Over six months, we worked closely with the leadership team to modernize and operationalize their business development process.

• Defined a firm-specific business development strategy
• Built a structured pipeline framework from lead to close
• Clarified roles and ownership within the BD process
• Implemented accountability systems for outreach and follow-up
• Aligned growth initiatives with current market dynamics

By the end of the six-month engagement, Robert Brown Interior Design had:

• A clearly defined and shared understanding of business development
• A streamlined, structured process for advancing opportunities
• Stronger accountability around follow-up and pipeline tracking
• Increased clarity and intentionality in growth decisions
• A BD framework aligned with both their legacy experience and today's market

After more than a decade in business, Kristi Carré Freeland found herself deeply embedded in day-to-day execution. The firm was busy, but growth felt reactive rather than intentional.

• Operating "in the weeds" rather than at the leadership level
• Lack of clear structure around team roles and systems
• Reactive pricing and contract decisions
• Unclear positioning and growth priorities

Over five months, we focused on shifting both operational structure and leadership posture.

• Identified core pinch points affecting efficiency and growth
• Clarified top priorities and eliminated unnecessary complexity
• Implemented sustainable team and workflow structure
• Refined pricing, contracts, and positioning strategy
• Established focused, action-oriented accountability sessions
• Reinforced a CEO-level mindset grounded in practical execution

Over the course of the ongoing 5-month engagement, Carré Designs has:

• Transitioned from reactive operations to intentional leadership
• Implemented clearer team structure and workflow systems
• Strengthened pricing, contracts, and firm positioning
• Reduced operational friction and mental load
• Increased clarity, focus, and decision-making confidence