Coaching for Designers: Turning Value Into a Business Advantage

For many design firms, conversations about cost can feel uncomfortable. But when those conversations are reframed around value, they become one of the strongest ways to build trust with clients.

At 19th&CO, our business coaching for designers focuses on turning value into a strategy. This means helping firms guide clients toward choices that maximize impact, highlight priorities, and avoid surprises. True value is not about spending less, it is about making investments that feel meaningful to the client.

Coaching for designers in this area goes beyond pricing. It involves building repeatable systems that make value clear at every stage - from early proposals to design presentations and construction updates. Firms that approach their work this way stand out, not just for the end result, but for the confidence they inspire throughout the process.

One design firm that emphasizes this approach is Garden Stories. You can learn more about their perspective on their About page. 

If you are a design firm owner who wants to position value as your competitive edge, explore how we help design firms across the country. Our coaching for designers is designed to support both the business and the client experience.