Build a design firm ready for what’s next.
Performance coaching for design-led businesses across the built environment - personalized, science-backed, and built to improve predictability, profitability, and long-term firm performance.
We support interior designers, architects, landscape architects, lighting designers, and other design-driven brands with leadership discipline, business development structure, and operational clarity required for sustainable growth.
Running a design firm requires more than great design.
Running a design-led business means making constant decisions — about clients, pricing, hiring, delegation, positioning, and growth.
Your work is creative and personal.
Your leadership decisions carry real weight.
Most firm owners don’t need more ideas.
They need:
Clear priorities
Stronger follow-through
Structured business development
Leadership accountability
Operational stability
They need performance discipline.
Performance is behavioral.The 19th & Co. Performance Model™
Our business coaching approach integrates:
Behavioral and habit formation science
Negotiation and influence frameworks
Organizational behavior and MBA-level strategy
Structured productivity systems
Real-world operating experience within design firms
We focus on changing firm behavior — not just offering advice.
Because strategy without disciplined execution doesn’t scale.
Why strong design firms still feel unstable.
Many design firms reach a stage where:
Revenue is unpredictable
Business development feels inconsistent
Decisions bottleneck at the founder
Leadership alignment drifts
Margins fluctuate despite strong creative output
The work is strong.
The business foundation is not always structured to support it.
That tension creates fatigue.
How we build performance infrastructure.
19th & Co. delivers structured business coaching designed to install operating discipline across four core areas:
Revenue performance
Leadership alignment
Operational systems
Strategic positioning
Through ongoing performance-driven coaching, we:
Define measurable priorities
Install business development cadence
Strengthen decision-making frameworks
Build accountability systems
Reduce founder dependency
This is not advice.
It is structured implementation.
We build performance infrastructure for design firms.
Built exclusively for the design industry.
We work with design-led businesses across the built environment, including:
Interior Design firms
Architecture firms
Landscape Architecture studios
Lighting Design companies
Showrooms and design-driven brands
Typically:
1–20 person firms
Founder-led or multi-partner leadership teams
Growth-stage businesses seeking structured growth
Different disciplines.
Shared leadership challenges.
Why firms choose 19th & Co.
Deep expertise within the design industry
Performance-driven business coaching — not generic advice
Dedicated Coaching model
Real-time strategic support as decisions arise
Long-term partnership focused on measurable discipline
We don’t provide motivational coaching.
We install structure that sustains growth.
Our Clients’ Work Has Been Featured In
Building the performance infrastructure for design firms.
19th & Co. is evolving beyond traditional business coaching.
Our long-term vision is to formalize the 19th & Co. Performance Model into a structured operating framework designed specifically for the design industry — combining coaching, accountability cadence, and scalable systems.
We are not just supporting firms.
We are building the infrastructure that strengthens them.
Client Results
“As the BD landscape continues to change, 19th & Co helped us define what business development actually means for our firm today. Their practical, tailored approach brought clarity, structure, and momentum to how we grow.”
Robert Brown - Atlanta, GA 
“What began as leadership coaching evolved into a true operational partnership. 19th & Co helped me zoom out, delegate with confidence, and build structure that supports how I want to run and grow my business.”
Casey Howard - San Francisco, CA
“At a critical growth moment, 19th & Co helped me restructure my business - identifying the right systems, defining roles, and creating accountability so the firm could run without everything flowing through me. That operational shift allowed me to step back, trust my team, and lead more effectively.”
Kimberly Parker - Park City, Utah 