About
19th & C0.
19th & Co. supports owners of design-led businesses across the country exclusively within the built environment with strategic clarity, grounded judgment, and consistent accountability.
We work with interior designers, architects, landscape architects, lighting designers, showrooms, and other design-led firms navigating complex decisions, growth, and leadership responsibility.
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Christine Woodward
FOUNDER & CEO
With over 20 years in the design industry - first as a designer at large companies like Gensler and RH spearheading internal initiatives, to designing for Fortune 100 brands - Christine holds a master’s in architecture, and studies in management from Harvard. Currently pursuing an MBA at Johns Hopkins University, Christine specializes in leadership and management coaching, and growth strategy implementation. As a catalyst for change and a reliable accountability partner, Christine drives transformative organizational shifts and fosters a culture of continuous improvement. She excels at motivating teams, enhancing organization, and creating environments for future success. Passionate about aligning businesses with their goals, Christine strategically implements solutions tailored to clients’ personal and professional needs.
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Janine Aurichio, MBA
BUSINESS COACH
With over 25 years in design leadership, executive operations, and brand strategy, Janine Aurichio brings business rigor and human-centered leadership to architecture and design firms.
She holds an MBA from Columbia Business School and an AAS in Interior Design from the New York School of Interior Design, combining strategic discipline with deep industry fluency.
Janine works with firm leaders to reduce the friction that drains time, trust, and profitability—clarifying roles, strengthening partner and team alignment, and refining operational systems for greater consistency and accountability. She helps principals step out of the weeds and lead with clarity and confidence.
She previously held senior leadership roles within a San Francisco–based interior design firm and earlier led brand initiatives at Revlon, Victoria’s Secret Beauty (launching Body by Victoria), and Godiva Chocolatier.
A Mental Fitness (PQ®) Coach, Janine integrates neuroscience-based tools to help leaders strengthen resilience, decision-making, and performance.
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Emilie Schiller
BUSINESS COACH
Emilie brings more than 12 years of Big 4 consulting experience at firms such as BCG and Accenture, where she led strategy, operations, and organizational growth initiatives for a wide range of clients. She pairs this rigorous background with first-hand insight into the realities of running a creative business for close to a decade, giving her a rare ability to translate high-level strategy into practical systems that actually work for design entrepreneurs.
With a Master’s in Organizational Management from The George Washington University (GW), Emilie excels at helping design firms build structure, clarity, and momentum often transforming teams that feel overwhelmed into organizations that run with confidence and ease. Her approach is grounded, collaborative, and refreshingly clear.
Clients value Emilie’s steady leadership, direct communication style, and her ability to make complex decisions feel simple and supported. She keeps teams aligned, projects moving, and always manages to bring a bit of lightness and fun to the process along the way.
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Jenna Rose Alder
BUSINESS COACH
Having worked first-hand with some of the industry’s leading AD100 interior designers, Jenna Rose brings a deep understanding of how high-performing design firms operate behind the scenes. She was instrumental in launching and growing The Eye Agency (Los Angeles), a consulting and project management firm exclusively serving designers, where she supported complex, high-touch projects from concept through execution.
With a background as a Producer in Los Angeles, Jenna is highly skilled in managing moving parts, maintaining momentum, and delivering work to spec—even in fast-paced, high-pressure environments. This experience translates directly into her work with clients today, where she helps bring structure and clarity to businesses that are often operating in reactive mode.
Jenna works closely with firm owners to prioritize what matters most, create actionable plans, and maintain accountability as they execute. She is known for her ability to streamline complex workflows, facilitate strong team collaboration, and ensure that ideas don’t just stay ideas—they get implemented.
Her approach is both practical and supportive, helping designers and creative entrepreneurs build more sustainable, organized, and scalable businesses with the right balance of structure, strategy, and confidence.
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Linda Herman
BUSINESS COACH
With over 30 years of experience, Linda Herman is a trusted advisor to leading firms across the San Francisco Bay Area, known for her outcome-oriented leadership, direct communication style, and ability to drive meaningful results.
Linda works with firm leaders and teams to improve how work actually gets done—strengthening team alignment, streamlining operations, and creating the structure needed for more consistent, efficient execution. She is particularly skilled at navigating complex team dynamics, helping leaders build consensus, resolve conflict, and move forward with clarity.
With a background in design practice and project management, Linda brings a practical, real-world lens to every engagement. She helps firms implement best practices that increase efficiency, reduce risk, and maximize resources, all while supporting teams in working more collaboratively and decisively.
At her core, Linda creates environments where teams can thrive—equipping them with the tools, structure, and accountability needed to perform at a higher level.
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Shannon Hughes
BUSINESS COACH
With over 25 years in leadership development and team dynamics, Shannon brings a people-first, systems-driven approach to helping firms build high-performing, aligned teams.
She holds a BA in Communications from the University of Colorado Boulder, grounding her work in the principles of connection, communication, and organizational effectiveness.
Shannon works with firm leaders to strengthen the internal dynamics that drive performance—clarifying how teams communicate, collaborate, and operate day to day. She helps leaders move from reactive management to intentional leadership, building trust, accountability, and cohesion across their teams.
Her work focuses on aligning people, processes, and values—resulting in stronger retention, clearer decision-making, and more consistent execution.
She has designed and facilitated leadership programs and team workshops for organizations across the tech, architecture/design, and nonprofit sectors, with a focus on communication, emotional intelligence, feedback, and connection through storytelling.
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Kat Oldershaw
BUSINESS COACH & OBM
With over a decade of leadership experience across creative industries, Kat has built a reputation as a strategic force behind high-performing teams in Interior Design, Custom Furniture, Fine Art, and beyond.
A graduate of UC Berkeley with a degree in Psychology, she combines deep creative intuition with technical and operational expertise. Kat is an expert in empathetic leadership, systems thinking, and organizational development, known for her ability to translate big ideas into clear, actionable plans. Passionate about cultivating innovation through non-traditional business practices, she excels at bringing order to complexity while preserving the creative spirit.
Kat’s rare ability to balance vision, execution, and emotional intelligence makes her a go-to partner for creative teams ready to scale with purpose and precision.
Our Perspective
Running a design-led business requires constant decision-making — often without enough space to slow down, prioritize clearly, or pressure-test choices before acting.
We exist to provide that space.
Our role is not to run your business for you or prescribe a rigid approach. It’s to help you see what’s actually happening, clarify what matters most, and stay accountable to the decisions you choose to make — informed by deep industry expertise and perspective shaped through work with hundreds of firms across the country.
For a detailed explanation of our work, see business coaching for design-led businesses.
What Sets Us Apart
Our team is made up of experienced coaches with deep design industry expertise who operate with rigor, discretion, and respect for the realities of design-led businesses.
A High-Performing Team
We recognize that overwhelm, hesitation, and second-guessing are not failures — they’re signals. Our work addresses both the strategic and human sides of leadership so decisions feel clearer and more sustainable.
A Psychological Approach to Strategy
We focus on clarity that drives action, sound judgment that supports progress, and long-term thinking that translates into real momentum. Our role is to help leaders move forward with focus — not distraction.
Strategy, Not Noise
We provide consistent accountability that supports follow-through without pressure or micromanagement. The goal is momentum that feels grounded, not forced. Accountability is key.
Clear Accountability Without Pressure
We work with you as challenges arise, helping you pressure-test decisions and adjust direction thoughtfully rather than reactively.
Real-Time Decision Support
Our Role
We don’t position ourselves as experts with all the answers. We act as a strategic thought partner — helping you see your business clearly, prioritize deliberately, and move forward with confidence.

