About 19th & C0.
19th & Co. supports owners of design-led businesses across the country exclusively within the built environment with strategic clarity, grounded judgment, and consistent accountability.
We work with interior designers, architects, landscape architects, lighting designers, showrooms, and other design-led firms navigating complex decisions, growth, and leadership responsibility.
Our Perspective
Running a design-led business requires constant decision-making — often without enough space to slow down, prioritize clearly, or pressure-test choices before acting.
We exist to provide that space.
Our role is not to run your business for you or prescribe a rigid approach. It’s to help you see what’s actually happening, clarify what matters most, and stay accountable to the decisions you choose to make — informed by deep industry expertise and perspective shaped through work with hundreds of firms across the country.
For a detailed explanation of our work, see business coaching for design-led businesses.
What Sets Us Apart
Our team is made up of experienced coaches with deep design industry expertise who operate with rigor, discretion, and respect for the realities of design-led businesses.
A High-Performing Team
We recognize that overwhelm, hesitation, and second-guessing are not failures — they’re signals. Our work addresses both the strategic and human sides of leadership so decisions feel clearer and more sustainable.
A Psychological Approach to Strategy
We focus on clarity that drives action, sound judgment that supports progress, and long-term thinking that translates into real momentum. Our role is to help leaders move forward with focus — not distraction.
Strategy, Not Noise
We provide consistent accountability that supports follow-through without pressure or micromanagement. The goal is momentum that feels grounded, not forced. Accountability is key.
Clear Accountability Without Pressure
We work with you as challenges arise, helping you pressure-test decisions and adjust direction thoughtfully rather than reactively.
Real-Time Decision Support
Our Role
We don’t position ourselves as experts with all the answers. We act as a strategic thought partner — helping you see your business clearly, prioritize deliberately, and move forward with confidence.
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Christine Woodward
FOUNDER & CEO
With over 20 years in the design industry - first as a designer at large companies like Gensler and RH spearheading internal initiatives, to designing for Fortune 100 brands - Christine holds a master’s in architecture, and studies in management from Harvard. Currently pursuing an MBA at Johns Hopkins University, Christine specializes in leadership and management coaching, and growth strategy implementation. As a catalyst for change and a reliable accountability partner, Christine drives transformative organizational shifts and fosters a culture of continuous improvement. She excels at motivating teams, enhancing organization, and creating environments for future success. Passionate about aligning businesses with their goals, Christine strategically implements solutions tailored to clients’ personal and professional needs.
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Mary Katherine Spach
BUSINESS DEVELOPMENT & STRATEGY CONSULTANT
With a career spanning over 20 years in the design industry as an expert in business development, operations, marketing, and strategic planning, Mary Kate brings deep expertise in supporting high-end architecture, interiors, and construction firms. She previously served as Director of Operations at Michael G. Imber, Architects and Vice President of Business Development at Tim Barber Architects, strengthening operations and guiding growth for nationally recognized practices. Skilled in organizational development, client relationship management, and market strategy, Mary Kate empowers teams to work more efficiently and effectively. Grounded in a passion for architecture, construction, and historic preservation, she combines strategic clarity with warmth and humor - driving meaningful progress and elevating the way creative businesses operate. -
Emilie Schiller
BUSINESS DEVELOPMENT & STRATEGY CONSULTANT
Emilie brings more than 12 years of Big 4 consulting experience at firms such as BCG and Accenture, where she led strategy, operations, and organizational growth initiatives for a wide range of clients. She pairs this rigorous background with first-hand insight into the realities of running a creative business for close to a decade, giving her a rare ability to translate high-level strategy into practical systems that actually work for design entrepreneurs.
With a Master’s in Organizational Management from The George Washington University (GW), Emilie excels at helping design firms build structure, clarity, and momentum often transforming teams that feel overwhelmed into organizations that run with confidence and ease. Her approach is grounded, collaborative, and refreshingly clear.
Clients value Emilie’s steady leadership, direct communication style, and her ability to make complex decisions feel simple and supported. She keeps teams aligned, projects moving, and always manages to bring a bit of lightness and fun to the process along the way.
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Jenna Rose Alder
BUSINESS DEVELOPMENT & STRATEGY CONSULTANT
Having worked first-hand with some of the industry’s leading AD-100 Interior Designers while launching and growing The Eye Agency (LA)—a consulting and project management firm exclusive to designers. Her background as a Producer in LA is a testament to Jenna Rose’s ability to keep initiatives on track and delivered to spec.
Jenna Rose is a dedicated Coach who assists clients in seeking clarity and holding them accountable to the initiatives that matter most to their business. Jenna Rose is known for her ability to streamline complex projects, foster creative collaboration, and drive results with precision. She remains committed to empowering designers and creative entrepreneurs, helping them build sustainable businesses with structure, strategy, and confidence. -
Linda Herman
BUSINESS OPERATIONS & STRATEGY CONSULTANT
With over 30 years of experience, Linda Herman is recognized as an exceptional, outcome-oriented team leader, trainer, and facilitator with strong organizational and problem-solving skills. A trusted advisor to top firms across the San Francisco Bay Area, who “tells it like it is”, she is equally skilled at building consensus as resolving conflicts. Linda helps to create an environment in which everyone can thrive.
A pragmatic organizer by nature and an expressive design devotee at heart, Linda’s guidance and expertise will bring success to each project. Linda’s background in design practice and project management enables her to bring best practices to firms, increasing efficiency and effectiveness in delivering on Clients goals, while minimizing risk and maximizing resources for the firm.
Your teams will function more efficiently, effectively, cooperatively, and decisively with the tools that support their efforts.
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Kat Oldershaw
BUSINESS OPERATIONS & STRATEGY CONSULTANT
With over a decade of leadership experience across creative industries, Kat has built a reputation as a strategic force behind high-performing teams in Interior Design, Custom Furniture, Fine Art, and beyond.
A graduate of UC Berkeley with a degree in Psychology, she combines deep creative intuition with technical and operational expertise. Kat is an expert in empathetic leadership, systems thinking, and organizational development, known for her ability to translate big ideas into clear, actionable plans. Passionate about cultivating innovation through non-traditional business practices, she excels at bringing order to complexity while preserving the creative spirit.
Kat’s rare ability to balance vision, execution, and emotional intelligence makes her a go-to partner for creative teams ready to scale with purpose and precision.