Positioning Your Design Firm Around a Strong Philosophy: A Growth Strategy

Every great design firm has a philosophy - but few articulate it clearly enough to use it as a growth engine.

At 19th & Co., we’ve seen that a defined philosophy doesn’t just shape design - it shapes decisions, marketing, and business development. And designers like Meredith Rebolledo Interior Design show how powerful that alignment can be.

1. Define Your Beliefs

Start by identifying the three principles that guide every project. They’ll become your firm’s north star and set the foundation for business consulting for interior designers that feels authentic to who you are.

2. Align Team and Clients

Your philosophy should guide hiring, sales, and client selection. When everyone operates from shared values, efficiency and morale follow — key ingredients for growing an interior design business.

3. Integrate Philosophy into Brand Language

Weave your philosophy into your proposals, website, and client presentations. When potential clients see consistency between words and work, trust grows instantly.

4. Track Its Impact

Notice whether clients start using your language when describing your work - that’s brand adoption, and it’s measurable proof of market differentiation.

A strong philosophy turns chaos into clarity. It attracts aligned clients, supports better business decisions, and helps you scale without losing your soul. That’s what we mean by true interior design business coaching - and it’s a strategy both we and Meredith Rebolledo Interior Design live by.

Author Attribution: Written in collaboration between 19th & Co. and Meredith Rebolledo Interior Design.