19th & Co. supports firms across the built environment through structured, industry-specific Business Coaching.

Our proprietary Diagnose, Design, and Do framework converts strategy into sustained forward movement — integrating behavioral science and habit formation so leadership decisions become embedded performance standards.

Through this model, firms and their leaders gain clarity, define priorities, and produce measurable progress marked by accelerated decision-making and sustainable momentum.

This is disciplined, evidence-informed coaching designed for leaders operating in complex, design-driven organizations.

Strategic Focus Areas

The 19th & Co. Coaching Model is designed to strengthen leadership performance and organizational clarity across the built environment.

Core focus areas include:

  • Strategic planning and goal setting

  • Financial and pricing strategy

  • Leadership and team development

  • Marketing and positioning

  • Business development strategy

  • Operational and performance alignment

Priorities evolve as clarity deepens, leadership objectives sharpen, and organizational needs emerge.


Included Each Billing Period

During each Billing Period, Clients receive access to:

Private Strategy Sessions

  • Up to two (2) strategy sessions

  • Up to sixty (60) minutes per session

  • Sessions may include members of your organization when directly related to leadership and strategic priorities

Between-Session Support

Direct email access to your dedicated Coach for questions and clarification related to active priorities.

Strategic Resources

Frameworks, tools, and insights informed by deep subject-matter expertise within the built environment — shared to support clarity, alignment, and consistent execution.

Your Role

Coaching is designed to create forward movement within your business — even as projects shift, priorities evolve, and the realities of leadership require adjustment.

The 19th & Co. Coaching Model provides structure, perspective, and accountability. Implementation and decision-making remain yours, and the pace of work adjusts as needed to reflect what’s happening inside your firm.

Meaningful progress is supported by:

  • Clear and timely communication

  • Engagement during scheduled sessions

  • Willingness to make thoughtful decisions

  • Follow-through on agreed priorities

Momentum is built through consistent engagement over time — with flexibility when real-world demands require recalibration.

Ongoing Coaching

Business Coaching is provided on an ongoing month-to-month basis.

Meaningful transformation requires continuity. As clarity strengthens and leadership alignment improves, the work evolves alongside your business.

Sustained momentum is built through consistent engagement over time.

Your Dedicated Coach

Your dedicated Coach is thoughtfully selected based on your firm’s stage, leadership dynamics, and strategic priorities.

Each Coach operates within the shared standards and methodology of the 19th & Co. Coaching Model while bringing deep expertise across the built environment.

You’ll receive confirmation of your dedicated Coach and next steps shortly after onboarding is complete.

Start & Scheduling

Onboarding marks the beginning of your participation in the 19th & Co. Coaching Model.

Following enrollment, you will receive:

  • Confirmation of your dedicated Business Coach

  • Scheduling instructions for your Kickoff Session

  • Initial prompts to clarify priorities and establish focus

Sessions are scheduled intentionally to ensure alignment and meaningful forward movement from the outset.

Governing Agreement

Coaching through 19th & Co. is governed by the Master Services Agreement (MSA). The applicable fees are presented separately during enrollment and payment authorization and are therefore not reproduced in this Statement of Work.

Version: SOW-2026-07-29
Effective Date: July 29, 2026