About Us
We’re a woman-owned and led business built specifically for interior design firm owners.
19th&CO was created to give designers a better way to grow—not through more hustle, but with the right strategy and the right hands to carry it over the finish line.
Our team includes expert Business Coaches who specialize in interior design firms, experienced Virtual Business Managers, and a vetted network of trusted specialists—from branding and bookkeeping to HR and legal.
Meet the Team Who Believes…
Business should support your life, not drain it
Growth doesn’t have to mean burnout
Strategy is nothing without implementation
You shouldn’t have to figure it all out alone
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Christine Woodward
FOUNDER/CEO & PRINCIPAL COACH & BUSINESS MANAGER
With over 20 years in the design industry - first as a designer - Christine holds a master’s in architecture, and studies in management from Harvard. Currently pursuing an MBA at Johns Hopkins University, Christine specializes in leadership and management coaching, and growth strategy implementation. As a catalyst for change and a reliable accountability partner, Christine drives transformative organizational shifts and fosters a culture of continuous improvement. She excels at motivating teams, enhancing organization, and creating environments for future success. Passionate about aligning businesses with their goals, Christine strategically implements solutions tailored to clients’ personal and professional needs.
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Jenna Rose Alder
BUSINESS COACH & VIRTUAL BUSINESS MANAGER
Jenna Rose Alder has worked first-hand with some of the industry’s leading Interior Designers while launching and growing The Eye Agency (LA)—a consulting and project management firm exclusive to designers. Her background as a Producer in LA is a testament to Jenna Rose’s ability to keep initiatives on track and delivered to spec. Jenna Rose is a dedicated Coach who assists clients in seeking clarity and holding them accountable to the initiatives that matter most to their business. Jenna Rose is known for her ability to streamline complex projects, foster creative collaboration, and drive results with precision. She remains committed to empowering designers and creative entrepreneurs, helping them build sustainable businesses with structure, strategy, and confidence.
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Shannon Hughes
BUSINESS COACH
Shannon has over 20 years of experience in HR strategy and leadership development that has helped Clients grow as leaders and grow their firms beyond their initial goals. Shannon brings both skill and empathy to every coaching relationship. She believes in the transformative power of an improv mindset, using a “Yes, and…” approach to foster belonging and ensure every voice is heard when working with clients’ team members or the owners themselves.
With a degree in Organizational Communication from the University of Colorado, Shannon’s work is rooted in the values of connection, creativity, and inclusivity.
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Linda Herman
BUSINESS COACH
With over 30 years of experience, Linda Herman is recognized as an exceptional, outcome-oriented team leader, trainer, and facilitator with strong organizational and problem-solving skills. A trusted advisor, who “tells it like it is”, she is equally skilled at building consensus as resolving conflicts. Linda helps to create an environment in which everyone can thrive.
A pragmatic organizer by nature and an expressive design devotee at heart, Linda’s guidance and expertise will bring success to each project. Linda’s background in design practice and project management enables her to bring best practices to firms, increasing efficiency and effectiveness in delivering on Clients goals, while minimizing risk and maximizing resources for the firm.
Your teams will function more efficiently, effectively, cooperatively, and decisively with the tools that support their efforts.
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Emilie Schiller
BUSINESS COACH
With over 15 years of experience in "Big 4" management consulting, Emilie comes to the design field with a unique business background. Her client-focused, process-driven approach to every interior design project is grounded in thoughtful, strategic methods that result in clear deliverables and outcomes for the client.
Emilie's experience managing large-scale projects for global corporations means that she is uniquely positioned to collaborate with the contractors and third-party vendors required to execute her designs, and her clear communication and up-front attitude ensure that everyone is always on the same page.
While Emilie is always focused on the end goal, she does so while making sure that everyone is comfortable with the decisions being made and activities taking place; she also likes to have a bit of fun along the way!
Let’s Meet!
We're the right-hand partners behind the scenes—so you can lead with clarity and confidence.